Monday, September 16, 2013

Principle of Information Design: Graphic Design


I would say I position myself in the graphic design discipline. This area interests me the most because I am myself, a graphic designer. It always intrigued me how a graphic designer can get the attention of millions with a simple little design. For example, when Steve Jobs passed, there was a Hong Kong student who made a tribute to him.   
(http://www.reuters.com/article/2011/10/10/us-apple-design-idUSTRE7991PP20111010) It was Apple’s legendary logo and a silhouette of Jobs in the bite. Although it sparked controversy, it was a remembered design around the world. It is things and designs like that, that make me happy I am a graphic designer. This design took the simplification of a logo that was already known, and put the information in it that led us to know what this was about. Jobs’ silhouette was the information being put in because it told us of this tribute to him. In graphic design, there is always information to be looked at. Whether its colors, words, or the graphics itself- it always tells you something. Take Coca Cola and their ads: their graphic designers clearly explain to you what Coca Cola is all by the designs they make. 
http://theinspirationroom.com/daily/2009/coca-cola-open-happiness/ You can tell what Coke is trying to say just by looking at their ads. They have everything down to the color scheme that draws you in. So for the reasons that graphic design basically uses all principles of design and incorporating information in it, is why I position myself among this principle.

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